Everyone talks about brands: brand loyalty, brand awareness, brand messaging, brand strategy, brand equity, brand salad… (thats about all that you can make with brands).

It is great to throw these terms and ideas around, but what does it actually mean and what does my organization need to keep in mind as we work to establish a unique presence in the market?

Our Summer series on the “brand” begins with this exciting coffee chat, featuring Jennifer Graham Jenkins, Stacy Hamilton, Nathaniel Patterson, and Jarrett McCraw talking about what a brand is and how you can be sure your brand actually has meaning and impact!