So you have walked that road for days, weeks, months, or years with your organization, only to realize that the brand needs to change. Maybe its purely a visual change, maybe the mission is different, maybe the parent organization is restructured. What do you do?

Our panelist of local experts shares from both their experience as well as their expertise in walking through rebranding with the University of South Alabama (Mike Haskins), Distinguished Young Women (Kendra Haskins), a personal business (Shellie Teague), and even the City of Mobile (Stacy Wellborn).

As we discussed in June, a brand means a lot of things and provides a lot of promises, join us for this great discussion on what happens when you recognize the need for change in your brand!